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Sunday, May 1, 2011
Luxury Cars Rental India,Luxury Car Rental Services In India,Luxury Car Hire India
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Few Brave SEOs Conquered ‘Movember’
To the chagrin of the rest of the office (and to their respective wives) seven of SEO.com’s best talent kept their upper lips away from the bite of a razor blade through Movember November — except for Christian. He’s the guy on the right with the weak-sauce ‘stache that he had to shave last week for some family photo. Seriously, priorities …
Anyway, the bold and brave souls called on their mustaches to power them for four weeks, and even made it through Thanksgiving without losing a turkey leg inside their grisly, nasty facial hair.
Nathan Blair (second photo down) won the Movember contest with his oily black handle bars. Cheers to you Nathan Blair, mustaches around the world are proud.
Tags: Movember
How Keyword Research and Competitive Search Fuels Display Campaigns
Posted By Jaime on Mar 4th, 2011
This article by Hollis Thomases originally appeared in ClickZ on February 22, 2011.
Traditionally, the worlds of online display advertising and search marketing have mainly operated in silos. The two tactics may both be part of the bigger online strategy, but the people involved with search generally do not really work in or understand display and vice-versa. Lately however, it feels like there’s a greater interest in fusing the two worlds together, maybe fueled by the diversion of traffic away from search and into social media and/or Google’s rebranding of its Content Network into Display Network. Regardless, when the search and display professionals come together, a lot can be gained from the sharing of information. Today, let me give my media planning brethren some tips from the search side.
Keywords Tell a Lot
For the online media strategist, an existing PPC campaign can be a goldmine of information. Keyword performance can help sculpt various directions of the campaign from its creative concepts, messaging and copywriting to identifying sites to target for placements or new niche opportunities. Don’t have an existing PPC campaign to turn to? Consider a bit of keyword research in the vein of a start-up PPC campaign for all the same insights mentioned previously.
Begin by using the same keyword research tools a PPC specialist would:
Web analytics: Understanding what keywords are already driving traffic to the site and where that traffic travels throughout the site and if that traffic converts into the desired action can be quite revealing. Doing a gap analysis of the advertiser’s objectives versus what they’re actually achieving should provide the media strategist with some informative insights and direction.Google’s AdWords Keyword Tool: The “granddaddy” of free keyword research tools, this tool allows you to gauge the popularity or importance of a keyword or keyword phrase based upon its search volume, while at the same time identifying other related keyword phrases. The tool lets you manipulate your query in all sorts of ways, for example, limiting results by geography, by type device accessing the search, by product category, and more. Once served, you can also manipulate and sort the data. In the below example, limiting results to the Anti-Aging category, I queried for some skincare keywords as searched for on mobile devices within the U.S. and then sorted by the most popular U.S. searches.
You can take your favorite keywords from this list and toggle over to the Traffic Estimator to get some projections on volume and cost, both of which the media buyer might want to use for perspective if you’re trying to deliver a direct response campaign through display advertising and needs to negotiate CPMs on an eCPA basis.
Useful Information From Competitive Search
In addition to datamining existing advertiser and generic public assets, it can be useful to apply the same techniques as above to some of the free and paid competitive search tools. Google AdWords’ Analyze Competition feature, SEMRush, and SpyFu are all free or quasi-free tools. The Search Monitor, a for-fee platform, gives all kinds of juicy information about competitors as well as trademark infringements and affiliate miscreants. AdGooroo, also a for-fee platform, has some similar elements as The Search Monitor along with a “Display Insight” feature which can definitely be exploited by a media planner/buyer.
Another Thing You Can Do With Keywords
I’m a big fan of contextual advertising, much of which is based on keywords, so your campaign may only perform as well as you’ve compiled a sound list of proven keywords to provide to your vendors. Your contextual network representative can tell you not only how many impressions they estimate, but also what related keywords you might have missed and other opportunities to exploit your list.
Want to hear more on this topic? Come hear me speak on the “Crossing the Digital Divide: The Leap from Search to Display” panel at the Search Engine Strategies Conference in New York next month!
Comments(0)Agra Fort,Agra Fort Agra,Agra Fort History
Agra Fort in Agra built during the reign of Akbar's grandson, Shah Jahan the Agra fort is also known as Lal Qila of Agra (Red Fort of Agra) or Fort Rouge. It is located 2.5 km away northwest of its much more renowned sister monument, the Taj Mahal. The Red Fort Agra can be more perfectly described as a walled splendid city. Agra Fort History:- The construction of this fort was initiated by the Moghuls in the late 16th century, by Akbar the Great. During his supremacy, he shifted the government of his realm from Delhi to Agra. Because of this, much of Agra boomed and the site of the old Lodis fort began changing into more of a regal estate. Akbar took initiative to build this fort from red sandstone, often inlaid with white marble and intricate decorations. Ultimately the site finally took on its current state.
History says as an anecdote that Shah Jahan built the beautiful Taj Mahal for his wife. Unlike his grandfather, Shah Jahan tended to have buildings made from white marble, often inlaid with gold or semi-precious gems. He destroyed some of the earlier buildings inside the fort in order to make his own.
The whole site of fort is semi-circular shaped, with 21 meter high walls, surrounded by a moat, facing out towards the Yamuna River. The edge of the site measures out to about 2.4 kilometers of towering red sandstone walls. The walls have two gates, the 'Delhi Gate' and the 'Lahore Gate' (also known as Amar Singh Gate).The Delhi Gate is considered the grandest of the gates and leads into an inner gate called the Hathi Pol (Elephant Gate). Tourists go into via the Lahore Gate. Lahore Gate is named so because it faces Lahore, now in Pakistan.
A very interesting historical fact about the fort is that –at the end of his life, Shah Jahan was imprisoned by his son, Aurangzeb, in the fort, a punishment which might not seem so harsh, considering the luxury of the fort. It is believed that Shah Jahan died in Muasamman Burj, a tower with a marble balcony with an outstanding view of the Taj Mahal. The site was also used during the Indian revolt of 1857, which caused the end of the British East India Company’s rule in India, and led to a century of direct rule of India, by Britain.
Why Multiple Domains are Mostly Bad for SEO
It happens all the time, and causes me to scratch my head in complete confusion every time: Someone I’m working with on SEO will own multiple domains for the same business. I don’t mean that they have a couple related domains, I mean the same business and same offerings or services on more than one domain.
I usually find out about these domains in one of two ways: I find them through poking around and investigating the site (and the client usually acts like it’s some sort of dirty secret), or, they come to me about the domains and want more than one site to show up at the top of the search results.
I’ll be honest, I’m not usually a happy camper when I get this news; mostly because the secondary domains tend to have duplicate content (if you’re not aware, duplicate content is a bad thing). That being said, however, there is such thing as effectively using multiple domains (although I don’t recommend it). There are two main tactics commonly employed with owning multiple domains. Keep in mind that I’m going to keep an SEO perspective on these and only lightly touch on other marketing sectors.
Some businesses are worried that competitors will buy keyword oriented domains thereby pushing their own site into obscurity. This can lead to a panic shopping spree of domains. The idea is that as long as they own the available domains, there is less chance of a competitor beating them in the rankings. While there is some merit to this tactic, it will have no effect on your SEO at all. Nor do I believe that it will really have much effect in blocking out your competitors. You can’t think of all the domain variations and buy them all, and if you buy too many, it can get expensive just to maintain them. Any competitor can rank better by offering better content and getting more links regardless of domain name.
As a side note, if you do this tactic, you had better make sure that all of your domains are redirected toward your main domain using a 301 redirect.
In buying multiple domains, some companies want to simply dominate the search results. Buy having multiple sites on the first page, you can get that much more traffic, right? In theory, yes, and it has on occasion happened. However, there are some fairly serious drawbacks to this:
Doesn’t work on brick-and-mortar stores — If you have a single physical location, it’s not a good idea to have multiple websites. You’ll confuse your visitors and customers, and I personally avoid having two websites with the same address. Google doesn’t want to have multiple sites from the same business (as it doesn’t provide good results) and I consider this to be one short step away from spam. Duplicate content woes — Because you can’t use the content from another site, you will have to write all new content. Considering how hard it is to write content for sites as it is, not to mention the allocation of resources to get it written, I wish luck to anyone writing content for a whole new site.Double branding all the way! — You have branding issues with two sites. Does one site become higher-end and the lower-end? Do you keep the prices the same? For that matter, what names are you even going to use on the site? If you have a phone number, how do you answer the phone? While there are certainly going to be exceptions (such as targeting different demographics), such a chaotic and divisive branding effort comes with a lot of risks and extra work.This is less of a tactic, and more of a “must do,” and is therefore my exception to multiple domains. It’s an exception because all of the problems above do not apply when you get into other countries. In fact, in order to have the best results in international SEO, you’ll need to have a country specific TLD (or top level domain). For example, if you’re doing business in England, you will have a hard time ranking without a .co.uk domain. You can still rank without a country level TLD, but it’s an uphill battle. And by uphill, I mean Rocky Mountains-type uphill.
One final (and big) point to that I would like to reiterate. If you really intend to own and run multiple domains and get these sites to show up in the search results, you will have to double your SEO work. There are no shortcuts, freebies, or quick rankings that you can get, even if you are already ranking well for your main domain. In fact, a new domain and site will be significantly harder to rank than a site that has history and some authority already built. I highly recommend that indented listings (or secondary pages for the same site showing up underneath the first main listing) be the primary goal before attempting to achieve multiple domains in the same search.
Tags: Multiple Domains, seo
How Keyword Research and Competitive Search Fuels Display Campaigns
Posted By Jaime on Mar 4th, 2011
This article by Hollis Thomases originally appeared in ClickZ on February 22, 2011.
Traditionally, the worlds of online display advertising and search marketing have mainly operated in silos. The two tactics may both be part of the bigger online strategy, but the people involved with search generally do not really work in or understand display and vice-versa. Lately however, it feels like there’s a greater interest in fusing the two worlds together, maybe fueled by the diversion of traffic away from search and into social media and/or Google’s rebranding of its Content Network into Display Network. Regardless, when the search and display professionals come together, a lot can be gained from the sharing of information. Today, let me give my media planning brethren some tips from the search side.
Keywords Tell a Lot
For the online media strategist, an existing PPC campaign can be a goldmine of information. Keyword performance can help sculpt various directions of the campaign from its creative concepts, messaging and copywriting to identifying sites to target for placements or new niche opportunities. Don’t have an existing PPC campaign to turn to? Consider a bit of keyword research in the vein of a start-up PPC campaign for all the same insights mentioned previously.
Begin by using the same keyword research tools a PPC specialist would:
Web analytics: Understanding what keywords are already driving traffic to the site and where that traffic travels throughout the site and if that traffic converts into the desired action can be quite revealing. Doing a gap analysis of the advertiser’s objectives versus what they’re actually achieving should provide the media strategist with some informative insights and direction.Google’s AdWords Keyword Tool: The “granddaddy” of free keyword research tools, this tool allows you to gauge the popularity or importance of a keyword or keyword phrase based upon its search volume, while at the same time identifying other related keyword phrases. The tool lets you manipulate your query in all sorts of ways, for example, limiting results by geography, by type device accessing the search, by product category, and more. Once served, you can also manipulate and sort the data. In the below example, limiting results to the Anti-Aging category, I queried for some skincare keywords as searched for on mobile devices within the U.S. and then sorted by the most popular U.S. searches.
You can take your favorite keywords from this list and toggle over to the Traffic Estimator to get some projections on volume and cost, both of which the media buyer might want to use for perspective if you’re trying to deliver a direct response campaign through display advertising and needs to negotiate CPMs on an eCPA basis.
Useful Information From Competitive Search
In addition to datamining existing advertiser and generic public assets, it can be useful to apply the same techniques as above to some of the free and paid competitive search tools. Google AdWords’ Analyze Competition feature, SEMRush, and SpyFu are all free or quasi-free tools. The Search Monitor, a for-fee platform, gives all kinds of juicy information about competitors as well as trademark infringements and affiliate miscreants. AdGooroo, also a for-fee platform, has some similar elements as The Search Monitor along with a “Display Insight” feature which can definitely be exploited by a media planner/buyer.
Another Thing You Can Do With Keywords
I’m a big fan of contextual advertising, much of which is based on keywords, so your campaign may only perform as well as you’ve compiled a sound list of proven keywords to provide to your vendors. Your contextual network representative can tell you not only how many impressions they estimate, but also what related keywords you might have missed and other opportunities to exploit your list.
Want to hear more on this topic? Come hear me speak on the “Crossing the Digital Divide: The Leap from Search to Display” panel at the Search Engine Strategies Conference in New York next month!
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